Skip to content

Ethical brand ratings and accreditation since 2001

Back to table


How ethical is Bulldog?

Bulldog is a brand of personal cleansing products which has a below-benchmark score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table. Although Bulldog has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Bulldog if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Soap & Shower Gel sector.

What does Bulldog do?

Bulldog is a skincare and sun protection brand owned by Edgewell Personal Care, mainly making products aimed at the male grooming market.

In which areas does Bulldog perform poorly?

Bulldog was marked down under our criteria for Organic due to a lack of certification, and Animal Welfare as parent company Edgewell’s most recent Animal Testing Policy confirms that the brand does test on animals when required to by law. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Bulldog’s record

In 2022, Bulldog’s parent company, Edgewell Personal Care, was given Ethical Consumer’s worst score for using uncertified palm oil.

In which areas does Bulldog score well for its ethics?

Bulldog scores well for its Environmental Report, as Edgewell has a Sustainability Report 2021 containing targets in several areas and evidence of progress.

We found no criticisms of Bulldog relating to; GM, Nuclear Power, Fossil Fuels, Animal Welfare, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can Bulldog improve its ethical rating?

The below-benchmark score that Bulldog is awarded with on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Bulldog has some issues to resolve, including its use of animal testing. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Bulldog some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating