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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Bulmers? 

Bulmers is included in The Good Shopping Guide’s Beer, Lager & Cider Ethical Ratings Table. Even though Bulmers hasn’t yet performed morally according to our standards, we have faith that it will eventually do so and behave in a more morally upright manner. Bulmers may boost client confidence by submitting an application for Ethical Accreditation, which involves a more thorough evaluation and suggestions for ethical development.

More information on the issues that may be found in The Good Shopping Guide to Ethical Lager, Cider and Beer brands.

Then, in our Beer, Lager and Cider Ethical Ratings Table compare it to other brands.

What does Bulmers do?

Bulmers began in 1887 founded by Henry Percival Bulmer. Bulmers has been owned by Heineken since 2008 when it purchased S&N, the previous owners. The cider brand sells its original flavour, and a crushed red berries and lime-flavoured cider.

For which criteria does Bulmers perform poorly? 

Bulmers received low grades for Organic, Genetic Modification and Public Record Criticisms. This is because the beer company does not offer organic products, as well as the fact its parent company Heineken is known for the use of GMOs and has received criticism for unethical practices.

Past Criticisms of Bulmers’ ethical record

Heineken, Bulmers’ parent business, is the source of Bulmers’ ethical critiques. Heineken came under fire for its contractor, Sider, who was alleged to have slave-like working conditions and to have violated labour laws. To learn more, click here.

In what areas does Bulmers score well for its ethics?

Bulmers receives high scores for its Environmental Report, Nuclear Power, Animal Welfare, Political Donations and Armaments. Bulmers get the highest score because Heineken has a sustainability strategy that sets various long-term environmental goals.

How can Bulmers improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we research and rate.

Bulmers could apply for Ethical Accreditation for more detailed suggestions on how to improve.

By introducing a line of organic cider, Bulmers may raise its rating and satisfy our Ethical Benchmark. The brand should also consider how to improve its public perception and release a Genetic Modification Policy.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a beer, lager or cider brand that places ethics, sustainability and CSR policies high on its priority list?

Get in touch with us to learn more, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating