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Ethical brand ratings and accreditation since 2001

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How ethical is Burns?


How ethical is Burns? 

Burns, a sustainable pet food brand owned by Burns Pet Nutrition, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Burns’ example and adopt more ethical policies and practices.

In which areas does Burns perform well?

As a high-scoring brand, Burns performs well across most of the ethical criteria on which it was assessed. In particular, Burns receives 100% in our Animals category, as it receives a top rating for Animal Welfare, as well as Vegetarian/Vegan. 

This is because the brand has a strong stance against animal testing and also offers some vegetarian products within its range.

For more information on Vegan or Vegetarian diets for dogs, please see our article. The Good Shopping Guide does not offer veterinary advice to pet owners, please contact your pet’s vet before making any dietary changes.  

Additionally, due to its exemplary ethical practices, Burns receives a top rating in the Ethical Innovator criterion, which is only awarded to brands with the highest ethical standards.

What makes Burns so sustainable?

Burns has a wide range of sustainable initiatives that further the brand’s ethical status. The brand operates The John Burns Foundation, which donates to various charitable causes, such as children’s education and community projects.

Burns is also a certified living wage employer, which confirms that the company pays all its workers at least the real UK living wage. This highlights Burns’ commitment to being a socially responsible business that takes care of its workers’ well-being.

How did Burns attain Ethical Accreditation? 

Burns has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Burns is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Burns is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Burns as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating