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Ethical brand ratings and accreditation since 2001

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How ethical is Calypso?

Calypso is a sun protection brand owned by Linco Care and is one of The Good Shopping Guide’s top-rated ethical company groups. 

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Sun Protection Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Sun Protection sector to follow Calypso’s example and adopt more ethical policies and practices.

In which areas does Calypso perform well?

Calypso performs well across our criteria for stocking Organic products, Animal Welfare (no animal cruelty or animal testing), and also has no Public Record Criticisms. This company group also has no record of irresponsible marketing, which can be a problem in the Skincare and Sun Protection industries, with some brands making unfounded claims about the effectiveness of their products!

What makes Calypso so sustainable?

Calypso has a wide range of sustainable initiatives that further the company’s ethical status. The company supplies a sufficient Environmental Report. Calypso aims to reduce its carbon footprint (its warehouse facility is graded ‘A’ for energy efficiency). This company group also invests in renewable energy and has a photovoltaic system (solar panels) on their facility roofs. In order to improve its Environmental Report and environmental impact, Calypso has stated its commitment to “continue to review our operations to identify where we need to further improve energy efficiency and reduce energy use.”

Calypso’s skincare brand, Safa, whose products are certified organic by the Soil Association. Calypso products are also certified organic by the Soil Association, according to Calypso’s Ethical Practices outline. 

During The Good Shopping Guide Ethical Screening process, Calypso also stated a nearly 20-year dedication to being anti-animal testing: “as of June 11th, 1995, none of our cosmetic products nor the chemical ingredients inside our cosmetic products have been tested on animals.”

How did Calypso attain Ethical Accreditation?

Calypso has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Calypso is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Calypso is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Calypso as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating