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Ethical brand ratings and accreditation since 2001

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Candy Kittens

How ethical is Candy Kittens?

Candy Kittens is a brand of sweets owned by Longaim Ltd which has a good score on The Good Shopping Guide’s Sweets Ratings Table.

With a GSG score of 79, Candy Kittens can be considered an ethical brand. Candy Kittens hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Sweets sector to follow Candy Kittens’ example and adopt more ethical policies and practices.

What does Candy Kittens do?

Candy Kittens makes gourmet sweets designed to appeal to adults that look great. It was founded in 2012 by Ed and Jamie and is now a completely vegan brand that is sold worldwide.

In which areas does Candy Kittens perform well?

Candy Kittens performs well for its Environmental Report as its Sustainability page contains plenty of information about the brand’s ethical mission, being carbon neutral and the fact it doesn’t use palm oil, so it gets a top rating for these criteria.

Despite stating that its products are 100% vegan, Candy Kittens products are not approved by The Vegetarian Society. We found no Human Rights or other criticisms, therefore Candy Kittens scores well in our Human Rights, Nuclear and Fossil Fuels criteria.

Find out more about our ethical criteria.

What can Candy Kittens do to improve its score?

The above benchmark score that Candy Kittens is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

As Candy Kittens already receives a top score in the Ethical Sweets sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Candy Kittens will be offered the use of The Good Shopping Guide ethical mark.

Candy Kittens could further improve its score by getting certified by The Vegetarian and Vegan Societies and releasing a statement regarding its use of GMO ingredients.

Were you aware that your brand could benefit from Ethical Accreditation? When accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating