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Ethical brand ratings and accreditation since 2001

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CanO Water

Is CanO Water the most ethical and sustainable bottled water brand? 

CanO Water is a brand of bottled water that appears in The Good Shopping Guide’s Ethical Bottled Water Ratings Table. CanO Water has an above benchmark score and as a result, is one of Good Shopping Guide’s top rated Ethical Bottled Water brands. As it is an above benchmark brand, CanO Water could apply for Ethical Accreditation. The Good Shopping Guide will offer a detailed assessment and some recommendations before awarding the company with our logo.

What does CanO Water do?

CanO Water was founded in an effort to cut down on the amount of plastic waste damaging the environment. With water bottles being one of the largest found pieces of litter on beaches, the brand created its resealable aluminium packaging to combat this issue. The brand’s founders have been using its product to raise awareness of this issue, even heading to the Houses of Parliament in London, alongside Sir David Attenborough in 2018.

For which criteria does CanO Water perform well? 

This brand scores above our Ethical Benchmark for the majority of our assessment areas, including Animal Welfare, Environmental Report and Public Record Criticisms. CanO Water was also awarded a top rating in the Ethical Innovator category, due to its ethical achievements, such as its goal to reduce plastic pollution by substituting plastic bottles for aluminium cans.

To find out more about our methodology and why our research is so important, look at our ‘How We Rate’ page.

Certification in Ethics and Sustainability for Bottled Water Brands

If you work for or own an Ethical Bottled Water brand, why not check out Ethical Accreditation from The Good Shopping Guide? Get personalised guidance and recommendations on corporate ethics and sustainability, and submit your application to use our acclaimed Ethical Mark. Simply complete our quick Sustainability and Ethics Application form to get the process underway.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating