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Ethical brand ratings and accreditation since 2001

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Captain Morgan

Is Captain Morgan an ethical spirits brand?

Named after the 17th -century Welsh privateer, Sir Henry Morgan, Captain Morgan is a brand which produces flavoured rums.

Despite its popularity, Captain Morgan has a low score on The Good Shopping Guide’s Spirits Ethical Ratings Table.

Although it has a below-benchmark score, The Good Shopping Guide recommends that Captain Morgan get in touch and apply for Ethical Accreditation. After receiving its application, we would offer Captain Morgan an assessment and some tips on how to improve its bottom scores.

To find out how other brands within the Ethical Spirits sector compare against Captain Morgan, have a look at the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to fulfil to reach our minimum Ethical Benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and introduce more ethical policies.

Does Captain Morgan have an Environmental Report?

Diageo, Captain Morgan’s parent brand has a 2030 Targets document. The document contains details of its environmental targets in areas such as emissions and packaging.

As a result, Captain Morgan receives a top rating for our Environmental Report category. Find out more about how we rate and research brands.

What does Captain Morgan receive a bottom rating for?

For The Good Shopping Guide’s Public Record Criticism category, Captain Morgan receives a bottom rating.

During the Coronavirus pandemic, Diageo was requested by the trade union, Unite, to halt its operations in Scotland due to workplace safety concerns. It was reported that despite the company adhering to social distancing rules, there were concerns surrounding the use of communal areas such as canteens with up to 200 workers based at some production plants.

What can Captain Morgan do to improve its score? 

The below-benchmark score that Captain Morgan receives is the result of an evaluation of multiple criteria, researched by The Good Shopping Guide.

To see its score improve on the Spirits Ethical Ratings Table, we recommend that Captain Morgan contact us and apply for Ethical Accreditation. By applying, Captain Morgan would receive some advice on how to work on its bottom scores.

Your Spirits brand could benefit from Ethical Accreditation. Our certified brands are able to proudly display our Ethical Mark which demonstrates to consumers that shopping with its brand is an ethical choice to make. Our Ratings Tables can show you which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or fill out a rapid initial brand ethics assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating