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Ethical brand ratings and accreditation since 2001

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How ethical is Carefree?

Carefree is a brand of period products which has a below-benchmark score on The Good Shopping Guide’s Ethical Period Products Ratings Table. Although Carefree has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Carefree if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for improvement. Find out more about the issues facing the Ethical Period Products sector.

What does Carefree do?

Carefree is a brand of period products owned by Johnson & Johnson.

In which areas does Carefree perform poorly?

Carefree was marked down under our criteria for Animal Welfare as the brand’s parent company, Johnson & Johnson, features on PETA’s list of companies that do test on animals, despite claiming that it does not use animal testing.

Carefree was also marked down under our criteria for Organic products and Vegetarian/Vegan products due to a lack of certification. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Carefree’s record

Johnson & Johnson was criticised for irresponsible marketing of opioids, the brand agreed to a proposed settlement but claims this is not an admission of wrongdoing. It also faced roughly 38,000 lawsuits linked to claims that the company’s talc baby powder was contaminated with cancer-causing asbestos.

In which areas does Carefree score well for its ethics?

Carefree receives a high score for its Environmental Report as Johnson & Johnson has a ‘health for humanity’ report which includes evidence of progress and several targets for the future.

We found no criticisms of Carefree relating to; GM, Nuclear Power, or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

How can Carefree improve its ethical rating?

The below-benchmark score that Carefree is awarded with on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Carefree has some issues to resolve.  If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Carefree some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating