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Ethical brand ratings and accreditation since 2001

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Is Centrum an ethical vitamin and supplement brand? 

Centrum is an American brand of multivitamins. Unfortunately, Centrum has a below benchmark score on the Vitamins & Supplements Ethical Ratings Table and as a result, cannot be classed as an ethical brand.

Although it does not yet reach our minimum benchmark, we still suggest that Centrum get in touch and apply for Ethical Accreditation. By applying, The Good Shopping Guide would be able to offer Centrum an assessment and some advice on how to work on its bottom scores.

Do you want to see how other brands compare against Centrum within the Ethical Vitamins & Supplements Sector? Visit the Vitamins & Supplements Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you about the criteria that a brand has to reach to receive a top score.

All brands are encouraged by The Good Shopping Guide to adopt more ethical practices like our top-rated brands.

What does Centrum receive a top rating for?

Centrum receives a top rating for our Environmental Report category. GSK, Centrum’s parent company, has an Environmental Sustainability page. It includes links to various different environmental and sustainability pages such as biodiversity, water and climate. These pages contain targets, as well as how GSK plans to meet them.

Centrum also receives a top rating for our Organic category as it produces USDA-certified organic vitamins.

Why does Centrum receive a bottom rating for Political Donations?

Within recent election cycles, GSK has donated over $1.5 million. As this is above our threshold for a top or middle rating, Centrum receives a bottom score.

What can Centrum do to improve its score? 

The below benchmark score that Centrum receives from The Good Shopping Guide is the outcome of an assessment of a variety of ethical criteria.

Even though it currently has a low score on the Vitamins & Supplements Ethical Ratings Table, we still suggest that Centrum gets in touch and apply for Ethical Accreditation. By applying, Centrum would receive some advice on how it can improve its score to become one of our best supplement brands.

Did you know that your Vitamin and Supplement brand could benefit from Ethical Accreditation? Our accredited brands are able to proudly display our logo, demonstrating to consumers that it is an ethical brand. Have a look at The Good Shopping Guide’s Ratings Tables to find out which other brands within the Ethical Vitamins & Supplements Sector have achieved our ethics and sustainability certification. Do you want to find out more? Please contact us or fill out a free initial assessment form.















Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating