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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Cheetos? 

Cheetos is included in The Good Shopping Guide‘s crisps Ethical Ratings Table. Cheetos has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Cheetos might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Cheetos rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Cheetos do?

Cheetos is a popular Crisp brand owned by Pepsi Co, Cheetos snacks are much-loved cheesy treats. Cheetos produces Crunchy, puffs, baked and Fantastix options as well as selling popcorn and Mac ‘n cheese. Cheetos were rolled out within UK stores in 1990.

For which criteria does Cheetos perform poorly? 

Cheetos received a low rating for its Genetic Modification Policy as parent company Pepsi states that it uses GM ingredients in its products. The brand also received a low rating for Animal Welfare, Fairtrade and Political Donations, as Pepsi tests on animals and donated over $1.9m in recent election cycles.

In what areas does Cheetos score well for its ethics?

Cheetos receives a high score for Armaments and Environmental Report. PepsiCo has a Sustainability report including various targets for 2025 which are also easily available on its website.

How can Cheetos improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical  Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating