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Ethical brand ratings and accreditation since 2001

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COAT

How ethical is COAT?

COAT is a brand of paint which aims to simplify home decoration based on experience in the paint and technology industries. The company is based in Surrey, UK.

COAT has achieved an acceptable score on The Good Shopping Guide’s

but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

 

In which areas does COAT perform well?

COAT performs across most of our criteria, but we were especially impressed with its Environmental Report and the lengths to which it is going to be sustainable, as well as its Toxic Chemicals Policy and Animal Welfare statement.

The above benchmark score that COAT is awarded on The Good Shopping Guide’s Ethical Paint Ratings Table is the result of an evaluation of multiple ethical criteria.

 

What can COAT do to improve its ethical score?

COAT is encouraged to apply for Ethical Accreditation. If successful in its application, COAT would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

91
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Nuclear Power

    Good

  • Toxic Chemicals Policy

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating