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Ethical brand ratings and accreditation since 2001

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How ethical is Crown?

Crown is a brand of paint which is headquartered in Lancashire, UK, and has a history of almost 200 years from its beginnings as a printing shop in 1777.

Crown has been given a below-benchmark score on The Good Shopping Guide’s Ethical Paint Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Crown make progress in future.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Crown perform poorly?

Crown is given a bottom rating for our Nuclear Power and Fossil Fuels criteria, as parent company, Hempel, provides products and services to both of these industries. It gets a middle rating for Armaments as Hempel provides products to the Royal Navy. Find out more about how we rate by exploring our ethical criteria.


In which areas does Crown score well for its ethics?

Crown gets a top score for its Environmental Report as Hempel has a page called ‘Futureproof’ which includes targets such as becoming carbon neutral by 2025.

We found no criticisms of Crown relating to; Animal Welfare or Political Donations, so it scores well for these criteria.

How can Crown improve its ethical rating?

The below-benchmark score that Crown is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Crown has some issues to resolve including its involvement in the Fossil Fuels industry.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating