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Ethical brand ratings and accreditation since 2001

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How ethical is DAME?

DAME is a brand of period products which has a good score on The Good Shopping Guide’s Ethical Period Products Ratings Table.

With an above-benchmark GSG score, DAME can be considered an ethical brand. DAME hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark.

We encourage other companies in the Ethical Period Products sector to follow DAME’s example and adopt more ethical policies and practices.

What does DAME do?

DAME was founded to provide sustainable period products and to increase accessibility to better menstrual education and resources. DAME created the first reusable tampon applicator, and now also makes a reusable pad with a dry bag designed by Finisterre.

In which areas does DAME perform well?

DAME gets a top score for its Environmental Report as its About Us page clearly sets out the brand’s ethos, as well as a 2021 Impact Report and B Corp certification. It also gets a top score for GM and Organic as it makes products certified by GOTS.

DAME is awarded a top rating for Animal Welfare and Vegetarian as its products are certified by The Vegan Society and it has an ATP statement on its website.

We found no criticisms of DAME relating to Nuclear Power, Fossil Fuels, Animal Welfare, Armaments, Irresponsible Marketing or Political Donations, therefore the brand scores well for these criteria. Find out more about how we rate.

What can DAME do to improve its score?

The above benchmark score that DAME is awarded on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

As DAME already receives a top score in the Ethical Period Products sector, we encourage it to get in touch and apply for Ethical Accreditation, after which DAME will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating