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Ethical brand ratings and accreditation since 2001

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Is Daz laundry detergent ethical and sustainable? 

Owned by The Procter & Gamble Company, an American consumer goods corporation, Daz has a below-benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table.

Because Daz does not meet the minimum ethical benchmark score on The Good Shopping Guide’s Ethical Laundry Detergents sector it is not considered to be an ethical laundry detergent brand. Due to this, Daz is not eligible for Ethical Accreditation.  Regardless of this, The Good Shopping Guide still encourages Daz to contact us and apply. Once we have received Daz’s application, it will be offered some advice on how to enhance its score.

Would you like to find out how Daz ranks against other brands within the Ethical Laundry Detergents sector? Visit The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can learn more about the criteria our top-rated brands have fulfilled to achieve a top rating.

The Good Shopping Guide recommends that all brands start introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

Does Daz have an Environmental Report ? 

The Good Shopping Guide has awarded Daz with a top rating for our Environmental Report category.

The Procter & Gamble Company, Daz’s parent brand has a recent Citizenship Report which includes environmental and sustainability targets.

Why does Daz have a bottom rating for Political Donations?

On The Procter & Gamble Company’s website, there is a page titled Political Involvement which discusses the company’s lobbying activity and financial support to ballot initiatives.

Additionally, The Procter & Gamble Company has donated an amount within recent election cycles which is above our threshold for a top or middle rating.

What can Daz do to improve its score? 

Daz’s below benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Due to its below benchmark score in the Ethical Laundry Detergents sector, Daz cannot be classed as an ethical brand. However, The Good Shopping Guide recommends that it applies for Ethical Accreditation. Once we receive Daz’s application, we will provide it with some advice on how to enhance its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating