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Ethical brand ratings and accreditation since 2001

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Is Dettol a sustainable cleaning products brand? 

Owned by Reckitt Benckiser Group, Dettol is a well-known cleaning products brand. Unfortunately, Dettol has a low score within The Good Shopping Guide’s Ethical Cleaning Products sector.

Due to Dettol’s below-benchmark score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, it cannot yet be classed as an ethical cleaning product brand. Despite this, we still encourage Dettol to get in touch and apply for Ethical Accreditation. After The Good Shopping Guide has received Dettol’s application, it will offer the brand some tips on how to become a more ethical and sustainable brand.

Would you like to see how other popular brands rank against Dettol within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have met in order to achieve a top rating.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and start introducing more sustainable practices.

What does Dettol receive a top rating for?

Dettol receives a top rating for our Environmental Report category.

Reckitt Benckiser Group has a recent Sustainability Insights Report. The report contains targets such as halving water consumption, reducing energy consumption and becoming carbon neutral.  There is also evidence of progress within the report.

Why does Dettol receive a bottom rating for our Vegetarian/Vegan category? 

Unfortunately, Dettol has not been certified by The Vegan Society of The Vegetarian Society, meaning it is not a vegan-friendly brand.

What can Dettol do to improve its score? 

Dettol’s low score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Because of its bottom score within the Ethical Cleaning Products sector Dettol is not yet eligible for Ethical Accreditation. However, Dettol is still encouraged to get in touch with The Good Shopping Guide to apply. Once we have received Dettol’s application, it will be offered some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating