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Ethical brand ratings and accreditation since 2001

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How ethical is DFS?

DFS is included in the Furniture Ethical Ratings Table for The Good Shopping Guide. The company receives a strong Ethical Score from The Good Shopping Guide, which qualifies it as having met our ethical standards and being included as a good ethical brand in our Ratings Table. By modelling themselves after DFS, we urge other furniture companies to embrace higher ethical standards and practices.

DFS might increase customer trust by applying for Ethical Accreditation, which would include a more complete evaluation and result in the brand meeting our ethical benchmark owing to its high score.

More information on the best sustainable furniture may be found in The Good Shopping Guide to Ethical Furniture.  Then, in our Furniture Ethical Ratings Table compare it to other suppliers.

What does DFS do?

DFS was founded by Graham Kirkham in 1969 and in 2003 the brand became the largest retailer in the UK upholstery market. The brand is most well known for its range of sofas and chairs but also provides beds, mattresses and dining furniture. The brand is owned by DFS Furniture Plc.

In what areas does DFS perform well? 

DFS performs well in many areas of ethical business. The brand receives a high score for its Environmental Report, Animal Welfare as well as having no issues regarding any Nuclear Power, Fossil Fuel, Human Rights, Political Donations or Human Rights concerns. DFS’ ESG report contains several environmental targets including the targets that the brand has already met. For more information about how we rate brands for their commitment to the Environment, Animals and People, see our research methodology page.

How could DFS rate higher on our Furniture Ethical Ratings Table? 

According to The Good Shopping Guide, DFS is eligible for Ethical Accreditation due to its satisfactory score. This is examined by looking at the Environment, Animals, and People within a company and how much the brand considers this.

Ethical Accreditation acts as a certification for companies to show that they satisfy an ethical standard and increases consumer trust in a brand. By revising its Timber Sourcing Policy, DFS might raise its Ethical Rating score even higher; the company forbids the use of illicit timber but only got two trees on the WWF scorecard.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Furniture company that places ethics high on its priority list?

Contact us to learn more, or complete our short form for an initial ethical evaluation of your brand’s ESG and CSR.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Timber Sourcing Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating