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Ethical brand ratings and accreditation since 2001

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Dial Direct

Is Dial Direct an ethical insurance brand? 

Within The Good Shopping Guide’s Ethical Insurance sector, Dial Direct receives an above-benchmark score.

Would you like to see how other brands score against Dial Direct within the Ethical Insurance sector? Visit the Insurance Ethical Ratings Table. Our Ratings Tables can help you to find out more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

What does Dial Direct receive a top score for?

For its lack of negative records, Dial Direct receives a top rating for the categories of Political Donations, Environmental Destruction and Irresponsible Lending.

What can Dial Direct do to improve its score? 

Dial Direct’s acceptable score in The Good Shopping Guide’s Insurance Ethical Ratings Table, is the result of a calculation of multiple ethical criteria.

Dial Direct receives a middle rating in the Environmental Report category. This is due to the fact that its parent company, Markerstudy, does not provide sufficient information within its Sustainability Report to reflect its commitment to environmental progress. By improving on this, Dial Direct could attain a higher score in our ethical ratings.

Were you aware that your insurance brand could benefit from Ethical Accreditation? Top-rated brands are allowed to display The Good Shopping Guide mark, highlighting to consumers that it is an ethical and sustainable brand. Visit The Good Shopping Guide’s Ratings Tables to find out which other brands within the Ethical Insurance sector have received our ethical logo. Would you like to find out more? Please get in touch or complete a rapid initial assessment form.



Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating