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Ethical brand ratings and accreditation since 2001

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Dial Direct

Is Dial Direct an ethical insurance brand? 

Within The Good Shopping Guide’s Ethical Insurance sector, Dial Direct receives a below-benchmark score. As a result of its low score, it cannot be classified as an ethical insurance brand.

Even though Dial Direct does not meet the minimum ethical benchmark on the Insurance Ethical Ratings Table, we still encourage it to apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide would be able to offer Dial Direct some advice on how to become a more ethical and sustainable brand.

Would you like to see how other brands score against Dial Direct within the Ethical Insurance sector? Visit the Insurance Ethical Ratings Table. Our Ratings Tables can help you to find out more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to take inspiration from our top-rated brands by introducing more ethical policies.

What does Dial Direct receive a top score for?

For its lack of negative records, Dial Direct receives a top rating for the categories of Political Donations, Environmental Destruction and Irresponsible Lending.

Why does Dial Direct receive a bottom rating for its Environmental Report?

Dial Direct’s parent company BGL Group has a CSR page on its website. The page briefly mentions using LED lighting in offices and other small energy-efficient changes. However, the report does not contain any targets or greater detail which is why Dial Direct receives a bottom rating for this category.

What can Dial Direct do to improve its score? 

Dial Direct’s below-benchmark score in The Good Shopping Guide’s Insurance Ethical Ratings Table, is the result of a calculation of multiple ethical criteria.

Even though Dial Direct does not meet the minimum ethical benchmark in the Ethical Insurance sector, we still encourage it to apply for Ethical Accreditation. The Good Shopping Guide would offer Dial Direct some advice on how to work on its bottom ratings, including its low score for its Environmental Report. As a result, Dial Direct could see itself becoming a more ethical insurance brand.

Were you aware that your insurance brand could benefit from Ethical Accreditation? Top-rated brands are allowed to display The Good Shopping Guide mark, highlighting to consumers that it is an ethical and sustainable brand. Visit The Good Shopping Guide’s Ratings Tables to find out which other brands within the Ethical Insurance sector have received our ethical logo. Would you like to find out more? Please get in touch or complete a rapid initial assessment form.



Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating