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Ethical brand ratings and accreditation since 2001

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Doves Farm

How ethical is Doves Farm?

Doves Farm is a brand of breakfast cereals which has a good score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table.

With a high GSG score, Doves Farm can be considered an ethical brand. Doves Farm hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Breakfast Cereals sector to follow Doves Farm’s example and adopt more ethical policies and practices.

What does Doves Farm do?

Doves Farm is a flour brand which also produces a line of breakfast cereals and biscuits. The brand was founded in 1977 to make organic wholemeal flour by Clare and Michael Marriage who reintroduced rye, spelt and einkorn cultivation to the UK.

In which areas does Doves Farm perform well?

Doves Farm gets a top score for our GM and Organic criteria, as it has a non-GMO statement and many are certified by The Soil Association. It gets a middle rating for its Environmental Report as its Sustainability page lacks some detail.

Overall we were very impressed with Doves Farm’s clear ethos, producing products that are organic and with a clear focus on the environment, so the brand has been awarded our Ethical Innovator criterion. Find out more about our ethical criteria.

What can Doves Farm do to improve its score?

The above benchmark score that Doves Farm is awarded on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

As Doves Farm already receives a top score in the Ethical Breakfast Cereals sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Doves Farm will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

86
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Genetic Modification

    Good

  • Organic

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

  • Palm Oil Free

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

  • Ethical Innovator

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating