Dreft

Is Dreft laundry detergent ethical and sustainable? 

Unfortunately, Dreft receives a below benchmark score within The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table.

Since Dreft does not meet the minimum ethical benchmark score on The GOOD Shopping Guide’s Ethical Laundry Detergents sector it cannot yet be classed as an ethical laundry detergent brand. As a result, Dreft is not eligible for Ethical Accreditation.

Are you interested in finding out how Dreft ranks against other brands within the Ethical Laundry Detergents sector? Visit The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can gain learn more about the criteria our top-rated brands have fulfilled to achieve a top rating.

The GOOD Shopping Guide suggests that all brands start introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

What does Dreft receive a top rating for? 

Due to its lack of negative records, Dreft receives a top rating for The GOOD Shopping Guide’s categories of Nuclear Power and Armaments.

Why does Dreft have a bottom rating for Public Record Criticisms?

Unfortunately, The Procter & Gamble Company, Dreft’s parent organisation, has been linked to a range of unethical activities, including poor environmental and human rights practices.

What can Dreft do to improve its score?

Dreft’s below benchmark score on The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria. Because its score is currently the below benchmark in the Ethical Laundry Detergents sector, Dreft cannot be classed as an ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The GOOD Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.