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Ethical brand ratings and accreditation since 2001

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Is Dreft laundry detergent ethical and sustainable? 

Unfortunately, Dreft receives a below benchmark score within The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table.

Since Dreft does not meet the minimum ethical benchmark score on The Good Shopping Guide’s Ethical Laundry Detergents sector it cannot yet be classed as an ethical laundry detergent brand. As a result, Dreft is not eligible for Ethical Accreditation.  Despite its low score, The Good Shopping Guide still recommends that Dreft contacts us and applies. After we have received Dreft’s application, it will be offered some advice on how to enhance its score.

Are you interested in finding out how Dreft ranks against other brands within the Ethical Laundry Detergents sector? Visit The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can gain learn more about the criteria our top-rated brands have fulfilled to achieve a top rating.

The Good Shopping Guide suggests that all brands start introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

What does Dreft receive a top rating for? 

Due to its lack of negative records, Dreft receives a top rating for The Good Shopping Guide’s categories of Nuclear Power and Armaments.

Why does Dreft have a bottom rating for Public Record Criticisms?

As You Sow’s recent report Road to Zero Emissions assessed the progress of 55 of the largest U.S. corporations in reducing greenhouse gas (GHG) emissions in line with the Paris Agreement. Companies were graded on climate-related disclosures, GHG reduction targets, and GHG reductions.

Unfortunately, The Procter & Gamble Company, Dreft’s parent organisation received a score of ‘D’.

What can Dreft do to improve its score?

Dreft’s below benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Because its score is currently the below benchmark in the Ethical Laundry Detergents sector, Dreft cannot be classed as an ethical brand. However, The Good Shopping Guide recommends that Dreft applies for Ethical Accreditation. Once we receive Dreft’s application, we will provide it with some advice on how to improve its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating