Skip to content

Ethical brand ratings and accreditation since 2001

Back to table
Good shopping guide ethical accreditation tick


How ethical is Ecotricity?

Ecotricity has achieved an acceptable score on The Good Shopping Guide’s Ethical Energy Suppliers Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Energy Suppliers sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Ecotricity do?

Ecotricity is an energy supplier with a mission to end the use of fossil fuels. The company uses wind and sun mills which it has built all over the UK in  order to produce entirely green electricity. Ecotricity was founded in 1995 as the world’s first green energy company and is now forging the future of sustainable gas, using gasmills fed by grass cuttings.

In which areas does Ecotricity perform well?

Ecotricity performs well for its Environmental Report as it has a clear target to be zero carbon by 2025, and has constructed several renewable power stations across the country.

Ecotricity also gets a top score for its Energy Mix which is 100% renewable, and Nuclear Power as it has no involvement in this industry, and 0% nuclear fuel.

We found no criticisms of Ecotricity relating to Pollution, Animal Welfare or Armaments, therefore the brand scores well for these criteria. Due to its clear commitment to sustainability, Ecotricity has also been awarded our Ethical Innovator criterion.

Find out more about how we rate.

What can Ecotricity do to improve its score?

The above benchmark score that Ecotricity is awarded on The Good Shopping Guide’s Ethical Energy Suppliers Ratings Table is the result of an evaluation of multiple ethical criteria. As Ecotricity already receives a top score in the Ethical Energy Suppliers sector, we encourage it to get in touch and apply for Ethical Accreditation, and if successful Ecotricity will be offered the use of The Good Shopping Guide Ethical Mark.

Furthermore, by following in the footsteps of other strong brands, such as Octopus, the brand could perform better in the Political Donations category.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Energy Mix


  • Nuclear Power


  • Pollution



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Other Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating