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Ethical brand ratings and accreditation since 2001

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Ecover

Is Ecover a sustainable cleaning products brand? 

Owned by SC Johnson & Son, Ecover is a cleaning products brand. Unfortunately, Ecover has a below-benchmark score within The Good Shopping Guide’s Ethical Cleaning Products sector.

Due to Ecover’s below-benchmark score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, it cannot yet be classed as an ethical cleaning products brand. Despite this, we still encourage Ecover to get in touch and apply for Ethical Accreditation. After The Good Shopping Guide has received Ecover’s application, it will offer the brand some tips on how to become more ethical and sustainable.

Would you like to see how other popular brands rank against Ecover within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have met in order to achieve a top rating.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and start introducing more sustainable practices.

What does Ecover receive a top rating for?

Because of Ecover’s lack of negative ratings, it receives a top score in the categories of Armaments, Nuclear Power and Fossil Fuels.

Why does Ecover receive a bottom rating for our Political Donations category? 

Within recent election cycles, Ecover’s parent company SC Johnson & Son has donated over $1.7 million. As this amount is above our threshold for a top or middle rating, Ecover receives a bottom score in this category.

What can Ecover do to improve its score? 

Ecover’s below-benchmark score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Due to its low score within the Ethical Cleaning Products sector, Ecover is not currently eligible for Ethical Accreditation. However, we still encourage Ecover to get in touch with The Good Shopping Guide to apply. Once we have received Ecover’s application, it will be offered some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands are able to display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free  Initial Assessment form.

Ethical performance in category

0

GSG score

33
80

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Nuclear Power

    Good

  • Toxic Chemicals Policy

    Acceptable

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating