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Ethical brand ratings and accreditation since 2001

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How ethical is Elephant?

Elephant is an insurance company which has achieved an acceptable score on The Good Shopping Guide’s Ethical Insurance Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Insurance sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Elephant do?

Elephant is an insurance company founded in 2009 and owned by Admiral Group. Parent company Admiral Group UK started in 1991 as a division of the Brockbank Group before being purchased by Barclays Private Equity in 1999 and floated on the London Stock Exchange in 2004.

In which areas does Elephant perform well?

Elephant performs well in the Political Donations category, as neither Elephant nor its parent company, Admiral, has been found to have made any donations to political parties or candidates in the past 5 years.

The above benchmark score that Elephant is awarded on The Good Shopping Guide’s Ethical Insurance Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

What can Elephant do to improve its ethical score?

Elephant was only given a middle rating for its Environmental Report, as there is little in the way of other information on Admiral’s sustainability goals in its Sustainability Report. We would encourage Elephant to introduce further environmental targets, in order to effectively demonstrate its commitment to improving its environmental footprint and improve its GSG score overall.

If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this to enable Elephant to improve its score. If successful in its application, Elephant would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating