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Ethical brand ratings and accreditation since 2001

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How ethical is Elvive?

Elvive is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Elvive has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Elvive if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Elvive do?

Elvive is a brand which makes a range of hair care products including formulae enriched with linseed oil and UV filters. The brand is now owned by L’Oreal.

In which areas does Elvive perform poorly?

Elvive was marked down under our criteria for Animal Welfare as the brand’s parent company, L’Oreal, features on PETA’s list of companies that do test on animals, despite claiming that it does not use animal testing. It also scores poorly for GM, as L’oreal signed a deal to develop a biosynthetic ingredient.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Elvive’s record

Elvive’s parent company, L’Oreal, was criticised for the brutal treatment of women in Malaysian and Indonesian palm oil plantations.

In which areas does Elvive score well for its ethics?

Elvive’s parent company, L’Oreal, has a booklet named ‘L’Oreal for the Future’ with targets for 2030 and 2050, and evidence of progress, so Elvive scores well for its Environmental Report.

We found no criticisms of Elvive relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can Elvive improve its ethical rating?

The below-benchmark score that Elvive is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Elvive has some issues to resolve, including its vague Environmental Report and support for GM ingredients. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Elvive some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating