Eucerin

How ethical and sustainable is Eucerin? 

Eucerin is included in The Good Shopping Guide‘s Sun Protection Ethical Ratings Table. Eucerin has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Eucerin might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

What does Eucerin do?

Eucerin’s origins lie with Beiersdorf that in 1900 brought out the first Eucerin range, Eucerit. Now Eucerin provides a range of products such as sun protection, day creams, serums, lotions, kids and face care. You can read more on Eucerin’s history here.

Beiersdorf AG is the company brand behind Eucerin that is 50.4% owned by Maxingvest AG.

For which criteria does Eucerin perform poorly? 

Eucerin received a low rating in the Organic and Vegetarian/Vegan categories. This is because the brand does not offer any products that are certified as either organic or plant-based.

Beiersdorf, Eucerin’s parent company, also has a statement confirming that the company tests on animals when this is required. As a result, Eucerin receives a bottom rating for Animal Welfare as well.

For which criteria does Eucerin score well for its ethics?

Eucerin receives a high score for Political Donations, as neither the brand nor its parent company makes any political donations.

How can Eucerin improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Eucerin may improve its rating and fulfil our fundamental ethical requirements by ceasing all Animal Testing and releasing a range of Organic products.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a sun protection company that places ethics high on its priority list? This Ethical Accreditation has already benefited brands such as Tropic Skincare and Green People.

Contact us to learn more, or complete our short form for a Free Initial Assessment.