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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Eucerin? 

Eucerin is included in The Good Shopping Guide‘s Sun Protection Ethical Ratings Table. Eucerin has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Eucerin might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

What does Eucerin do?

Eucerin’s origins lie with Beiersdorf that in 1900 brought out the first Eucerin range, Eucerit. Now Eucerin provides a range of products such as sun protection, day creams, serums, lotions, kids and face care. You can read more on Eucerin’s history here.

Beiersdorf AG is the company brand behind Eucerin that is 50.4% owned by Maxingvest AG.

For which criteria does Eucerin perform poorly? 

Eucerin received a low rating for Organic products, Animal Welfare, Vegan products and Irresponsible marketing. The brand’s parent company has an ATP confirming that the company tests on animals when this is required. Nivea, a company associated with Eucerin, was criticised for pushing a lighter skin agenda in one of its moisturising lotion advertisements.

Past Criticisms of Eucerin’s ethical record

Eucerin faced criticism as its parent company Beiersdorf received a low score of 3.8/100 in the Corporate Transparency Index which evaluates a company’s supply chain practices. You can read more about this here.

In what areas does Eucerin score well for its ethics?

Eucerin receives a high score for Political Donations, Armaments, Nuclear issues, Genetic Modification and Environmental Report. The brands parent company has an ‘our commitments’ page detailing future targets as well as some evidence of progress. The brand has no GM statement but also no criticisms.

How can Eucerin improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Eucerin might apply for Ethical Accreditation for more detailed guidance on how to improve. Eucerin may improve its rating and fulfil our fundamental ethical requirements by ceasing all Animal Testing and releasing a range of Organic products.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a sun protection company that places ethics high on its priority list? This Ethical Accreditation has already benefited brands such as Tropic Skincare and Green People.

Contact us to learn more, or complete our short form for a Free Initial Assessment.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating