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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is FAIR an ethical spirits brand?

Owned by Ethical Wine & Spirits Inc, FAIR is a brand which receives an excellent score on The Good Shopping Guide’s Spirits Ethical Ratings Table.

As it has such a high score, all FAIR needs to do to receive our ethics and sustainability certification is apply for Ethical Accreditation. We would provide FAIR with a little bit of advice on how to work on its bottom scores before offering it our certification.

Would you like to find out which other brands within the Ethical Spirits sector are classed as ethical? Visit the Spirits Ethical Ratings Table. The Good Shopping Guide’s Ratings Table can help you to learn more about the criteria that a brand has to reach to achieve meeting our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands such as FAIR and adopt more sustainable practices.

What makes FAIR a sustainable and ethical spirits brand?

On its website, FAIR has an ‘Activism’ page which discusses being a Fairtrade-certified brand that gives back to farmers in countries such as Bolivia, Uzbekistan and Sri Lanka. It also mentions how its products are made with ingredients that are gluten-free, natural and non-GMO. FAIR also discusses its target of zero plastic by 2024.

What scores does FAIR need to work on?

FAIR receives a bottom score for The Good Shopping Guide’s Organic and Vegetarian/Vegan research categories. This is because it has not received certification from the Soil Association, The Vegetarian Society, or The Vegan Society.

What can FAIR do to improve its score further? 

FAIR’s top score within The Good Shopping Guide’s Ethical Spirits sector is the result of a calculation of multiple ethical criteria.

With such an excellent score, the only thing left for FAIR to do now is apply for Ethical Accreditation so that we can award it with our Ethical Mark. We would offer FAIR some advice on how to work on its bottom scores for Organic and Vegetarian/Vegan before awarding it with our certification.

Did you know that your Spirits brand could benefit from Ethical Accreditation? Our certified brands are able to proudly display our Ethical Mark which demonstrates to consumers that shopping with its company is an ethical choice to make. Have a look at our Ratings Tables to see which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating