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Ethical brand ratings and accreditation since 2001

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Is Fairy laundry detergent ethical and sustainable? 

Owned by The Procter & Gamble Company, Fairy is a popular laundry detergent brand.

Unfortunately, Fairy has a below-benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table and cannot be considered an ethical laundry detergent brand. Due to this, Fairy is not eligible for Ethical Accreditation.  Regardless of this, The Good Shopping Guide still encourages Fairy to contact us and apply. When we have received Fairy’s application, it will be offered some advice on how to improve its score.

Are you interested in finding out how Fairy rates against other brands within the Ethical Laundry Detergents sector? Have a look at The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. Our Ratings Tables can teach you more about the criteria that our top-rated brands have fulfilled to achieve a top rating.

The Good Shopping Guide encourages all brands to begin introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

Does Fairy have an Environmental Report?

The Good Shopping Guide has awarded Fairy with a top rating for our Environmental Report category.

The Procter & Gamble Company, Fairy’s parent brand has recently published Citizenship Report which shares the brand’s environmental and sustainability targets.

Why does Fairy have a bottom rating for Political Donations?

Unfortunately, The Procter & Gamble Company has donated over  our threshold in recent election cycles for a top or middle rating.

Additionally, The Procter & Gamble Company’s website has a page titled Political Involvement which discusses the company’s lobbying activity and financial support to ballot initiatives.

What can Fairy do to improve its score? 

The below benchmark score that Fairy receives on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Because of its below benchmark score in the Ethical Laundry Detergents sector, Fairy cannot be classed as an ethical brand. Despite this, The Good Shopping Guide recommends that it applies for Ethical Accreditation. After we receive Fairy’s application, we will provide it with some advice on how to improve its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating