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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Feel an ethical vitamin and supplement brand? 

Feel is a wellness brand that produces vitamins and supplements.

Feel receives an excellent score within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its good score, it is classed as an ethical brand and is eligible for Ethical Accreditation.  All Feel needs to do to be awarded with our certification is get in touch and apply. After receiving its application, Feel would receive The Good Shopping Guide’s logo, as well as some tips on how to make some minor improvements.

Would you like to see how other popular brands compare against Feel within the Ethical Vitamins & Supplements Sector? Have a look at the Vitamins & Supplements Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

The Good Shopping Guide suggests that all brands follow the example set by our top-rated brands like Feel and introduce more ethical practices.

Does Feel produce cruelty-free supplements? 

On its FAQ page, Feel states that its products are cruelty-free as it does not use any animals or animal products in the manufacturing of its products. Feel has also been certified by The Vegetarian Society for its vegetarian and vegan supplements.

Does Feel have an Environmental Report?

Feel has an ‘About’ page which mentions only using UK-based suppliers and ensuring that its packaging has a minimal environmental impact. However, there is no context as to how the brand achieves this. There is also a lack of information about the environment and sustainable targets.

As a result, Feel receives a bottom rating for our Environmental Report category.

What can Feel do to improve its score? 

Feel’s top score within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector is the outcome of an assessment of multiple ethical criteria.

Because it already has a top score in the Ethical Vitamins & Supplements Sector, we recommend that Feel get in touch and apply for Ethical Accreditation. The Good Shopping Guide would provide Feel with the use of our logo, as well as some advice on how to become even more ethical.

Did you know that receiving Ethical Accreditation could benefit your Vitamins and Supplements? The Good Shopping Guide’s accredited brands proudly display our logo, demonstrating to consumers that its products are ethical and sustainable. Our Ratings Tables will show you which other brands within the  Ethical Vitamins & Supplements Sector have achieved our ethics and sustainability certification. If you would like to find out more, contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating