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Ethical brand ratings and accreditation since 2001

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Fired Earth

How ethical is Fired Earth?

Fired Earth is a brand of paint with a range of 120 colours. The company also produces tiles and bathrooms.

Fired Earth has been given a below-benchmark score on The Good Shopping Guide’s Ethical Paint Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Fired Earth make progress in future.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Fired Earth perform poorly?

Fired Earth is given a bottom rating for its Environmental Report as there was no information available. Find out more about how we rate by exploring our ethical criteria.


In which areas does Fired Earth score well for its ethics?

Fired Earth is given a top score for its Toxic Chemicals Policy and scores well across most of our other criteria. We found no criticisms of Fired Earth relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Armaments or Political Donations so it scores well for these criteria.

How can Fired Earth improve its ethical rating?

The below-benchmark score that Fired Earth is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Fired Earth has some issues to resolve including its lack of an Environmental Report.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating