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Ethical brand ratings and accreditation since 2001

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Freddie’s Flowers

How ethical is Freddie’s Flowers?

Freddie’s Flowers is a flower delivery brand which also sells seasonal flower subscriptions. Freddie’s Flowers has achieved an acceptable score on The Good Shopping Guide’s Ethical Flower Delivery Companies Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Flower Delivery Companies sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Freddie’s Flowers perform well?

Freddie’s Flowers performs well for our criteria relating to the environment, and gets a middle rating for its Environmental Report as the brand’s Sustainability page has information about being carbon neutral and contains some clear goals.

The above benchmark score that Freddie’s Flowers is awarded on The Good Shopping Guide’s Ethical Flower Delivery Companies Ratings Table is the result of an evaluation of multiple ethical criteria.

In which areas does Freddie’s Flowers perform poorly?

Unfortunately, as Freddie’s Flowers does not offer any certified organic or Fairtrade products, the brand receives a bottom rating in both of these categories.

What can Freddie’s Flowers do to improve its ethical score?

Freddie’s Flowers is encouraged to apply for Ethical Accreditation. If successful in its application, Freddie’s Flowers would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications. To further increase its score, Freddie’s Flowers could gain Organic and Fair Trade certification.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

68
72

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Fairtrade

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating