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Ethical brand ratings and accreditation since 2001

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Is Fuller’s an ethical beer, lager and cider brand?

Owned by Asahi Group Holdings, Fuller’s is a below-benchmark brand due to its low score within The Good Shopping Guide’s Ethical Beer, Lager and Cider sector.

Even though it has not yet met our minimum ethical benchmark, we still recommend that Fuller’s applies for Ethical Accreditation. The Good Shopping Guide would provide it with an assessment and some tips on how to make some sustainable improvements.

If you wish to discover how other brands within the Ethical Beer, Lager and Cider sector compare against Fuller’s, visit the Beer, Lager and Cider Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand needs to meet to achieve reaching our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and introduce more sustainable policies before applying for Ethical Accreditation.

Does Fuller’s have any organic products?

Fuller’s produces Organic Honey Dew Ale which has been certified by The Soil Association. As a result, it is awarded with a top score for The Good Shopping Guide’s Organic category.

What does Fuller’s receive a bottom rating for?

Unfortunately, Fuller’s receives a bottom rating for our Animal Welfare research category. Asahi Group only recently announced a ban on animal testing, meaning it has still been testing on animals up until the recent past. As a result, it receives a bottom rating for this category.

What can Fuller’s do to improve its score? 

Fuller’s score within the Ethical Beer, Lager and Cider sector in The Good Shopping Guide is the outcome of an assessment of multiple ethical criteria. Due to its low score, Fuller’s is not yet qualified for Ethical Accreditation.

However, The Good Shopping Guide still recommends that it apply. In doing so, we would be able to provide Fuller’s with some advice on how to improve its bottom score for Animal Welfare and how to get a higher rating on the Beer, Lager and Cider Ethical Ratings Table.

It’s likely that your Beer, Lager and Cider brand would benefit from Ethical Accreditation. The Good Shopping Guide’s Ratings Tables can show you which other popular brands within the Ethical Beer, Lager and Cider sectors have been awarded our ethics and sustainability certification. If you would like more information on Ethical Accreditation, contact us or fill out a rapid initial ethical assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating