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Ethical brand ratings and accreditation since 2001

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Glaceau Smartwater

Is Glaceau Smartwater an ethical bottled water brand?

Founded in 1996, Glaceau Smartwater, commonly recognised as ‘Smartwater’ is a bottled water brand owned by The Coca-Cola Company. Unfortunately, Glaceau Smartwater doesn’t receive a high enough rating on The Good Shopping Guide’s Ethical Bottled Water Ratings Table and cannot be classed as an ethical brand.

Although Glaceau Smartwater has not yet our minimum benchmark, we would have extra confidence in it if it applied for Ethical Accreditation. The Good Shopping Guide would make a detailed assessment and offer recommendations for ethical improvements.

To see where other brands rank against Glaceau Smartwater within the Ethical Bottled Water sector, visit the Ethical Bottled Water Ratings Table. It can help you to find out more about the criteria that a brand needs to meet to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and apply for Ethical Accreditation.

What does Glaceau Smartwater receive a top score for?

Glaceau Smartwater receives a top score under The Good Shopping Guide’s categories of Nuclear Power, Fossil Fuels and Armaments due to a lack of negative records. It also receives a top score for its Environmental Report. Its parent company The Coca-Cola Company has a ‘Sustainability’ page on its website which discusses its areas of focus such as sustainable packaging and sustainable agriculture.

What does Glaceau Smartwater receive a bottom score for?

Unfortunately, Glaceau Smartwater receives a bottoms score for Political Donations. It receives a bottom score because its parent brand The Coca-Cola Company donated over $3.7 million to recent US election cycles.

What can Glaceau Smartwater do to improve its score? 

Glaceau Smartwater’s score in The Good Shopping Guide is the outcome of a calculation of multiple ethical criteria.

In order to see its score rise on the Ethical Bottled Water Ratings Table and meet our minimum ethical benchmark, Glaceau Smartwater needs to work on its bottom scores. This includes its low rating for Political Donations. By doing this Glaceau Smartwater could see its position on our ratings table rise and could become one of our top rated brands in the Ethical Bottled Water sector.

Could Ethical Accreditation be right for your bottled water brand? Visit our Ratings Tables to see which other brands have achieved this ethics and sustainability certification. Get in touch to find out more or fill out a quick initial evaluation form.

Ethical performance in category

0

GSG score

39
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

People

  • Armaments

    Good

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating