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Ethical brand ratings and accreditation since 2001

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GoodHome (B&Q)

How ethical is GoodHome?

GoodHome is a brand of paint for inside and outside of the home, from British home improvement and garden store B&Q.

GoodHome has been given a below-benchmark score on The Good Shopping Guide’s Ethical Paint Ratings Table. Although it has not yet met our ethical benchmark, we hope to see GoodHome make progress in future.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does GoodHome perform poorly?

Goodhome gets a bottom score for Animal Welfare, as parent company, Kingfisher ATP, does use animal testing ‘when required by law’. It is given a middle rating for its Toxic Chemicals Policy as it is not clear whether the company’s commitment extends to its entire range. Find out more about how we rate by exploring our ethical criteria.


In which areas does GoodHome score well for its ethics?

Goodhome gets a top score for its Environmental Report as Kingfisher has a Responsible Business Report 2021/22 with plenty of targets and evidence of progress.

We found no criticisms of GoodHome relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Armaments or Political Donations, so it scores well for these criteria.

How can GoodHome improve its ethical rating?

The below-benchmark score that GoodHome is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, GoodHome has some issues to resolve including its unclear Toxic Chemicals Policy.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating