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Ethical brand ratings and accreditation since 2001

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How ethical is Goood?

Goood, a sustainable premium dog food brand owned by Interquell, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 91 in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Goood’s example and adopt more ethical policies and practices.

In which areas does Goood perform well? 

Goood performs well across much of our ethical criteria. For instance, Goood was awarded a top rating in our Genetic Modification and Organic categories, as the brand confirms it does not use genetically modified ingredients and has organic products certified by Bio-Siegel and the European Union.

Goood also receives a top rating for the Environmental Report assessment, as Interquell has a detailed sustainability report which contains progress targets in areas such as reducing carbon emissions and increasing the use of renewable energy.

What makes Goood so sustainable?

Goood has a wide range of sustainable initiatives that further the brand’s ethical status. The brand places a strong emphasis on animal welfare through its natural dog food products and stance against animal testing. 

Goood’s environmental policies are also impressive, particularly the company’s commitment to reducing its environmental impact through carbon offsetting. 

Moreover, Goood is involved in charitable activities, which includes working with charities like the Bumblebee Conservation Trust and donating food to homeless people’s dogs.

How did Goood attain Ethical Accreditation?

Goood has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Goood is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Goood is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Goood as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating