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Ethical brand ratings and accreditation since 2001

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GUTsy Captain

How ethical is GUTsy Captain?

GUTsy Captain is a brand of soft drinks with an above-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. With a high GSG score, GUTsy Captain can be considered an ethical brand.

GUTsy Captain hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products. We encourage other companies in the Soft Drinks sector to follow GUTsy Captain’s example and adopt more ethical policies and practices.

What does GUTsy Captain do?

GUTsy Captain Kombucha is a raw beverage, meaning it’s made from fresh ingredients without the use of heat or chemical processing.

In which areas does GUTsy Captain perform well?

GUTsy Captain performs well for our GM, Organic and Vegetarian criteria, as the brand is 100% organic (certified by the EU) and V Label certified. As a fully organic brand with good sustainable credentials, GUTsy Captain meets our criteria to be awarded Ethical Innovator. Find out more about how we rate.

We found no criticisms relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments,  therefore GUTsy Captain scores well across these criteria.

What can GUTsy Captain do to improve its score?

The above benchmark score that GUTsy Captain is awarded on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

As GUTsy Captain already receives a top score in the Ethical Soft Drinks sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, GUTsy Captain will be offered the use of The Good Shopping Guide Ethical Mark.

However we would encourage GUTsy Captain to publish an Environmental Report  in order to improve its score. If GUTsy Captain applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.  If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating