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Ethical brand ratings and accreditation since 2001

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How ethical is Huggies?

Huggies is a brand of nappies which has been given a below-benchmark score on The Good Shopping Guide’s Ethical Nappies Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Huggies make progress in future.

Read more about the issues facing the Ethical Nappies sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


What does Huggies do?

Huggies is an American company that sells disposable nappies and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.

In which areas does Huggies perform poorly?

Huggies gets a bottom rating for Animal Welfare as parent company, Kimberley-Clark, confirms that animal testing is used when required by law. Huggies scores poorly for Political Donations as Kimberley-Clark donated more than our threshold amount in recent election cycles.

Past Criticisms of Huggies’ record

In 2022 Kimberley-Clark agreed to pay a $20m settlement relating to claims that its ‘flushable’ wipes cause damage to and clog pipes, and are not suitable to be flushed as advertised.

In which areas does Huggies perform well for its ethics?

Huggies gets a top rating for its Environmental Report, as Kimberley-Clark’s 2030 Goals publication includes several targets on carbon emissions and use of water and plastics.

We found no criticisms of Huggies relating to; GM, Nuclear Power, Fossil Fuels, Armaments, or Irresponsible Marketing, so the brand scores well across these criteria.

How can Huggies improve its ethical rating?

The below-benchmark score that Huggies is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Huggies has some issues to resolve including its high Political Donations. Find out more about how we rate.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Huggies has some issues to resolve including its use of Animal Testing.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating