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Ethical brand ratings and accreditation since 2001

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Is JĀSÖN an ethical toothpaste brand? 

Owned by The Hain Celestial Group, JĀSÖN is a below-benchmark brand within The Good Shopping Guide’s Ethical Toothpaste Sector. Due to its low score, JĀSÖN does not meet our minimum benchmark and cannot yet be classed as an ethical toothpaste brand.

Even though it does not yet reach our minimum ethical benchmark, The Good Shopping Guide still encourages JĀSÖN to get in touch and apply for Ethical Accreditation. After receiving its application, we would be able to offer JĀSÖN an assessment and some advice on how to work on its scores so that its position rises on our Ratings Table.

Would you like to find out how JĀSÖN rates against other brands within the Ethical Toothpaste Sector? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you to learn more about the criteria that a brand must fulfil in order to receive a top score.

All brands are encouraged by The Good Shopping Guide to introduce more sustainable and ethical policies like our top-rated brands.

JĀSÖN an organic brand?

JĀSÖN receives a top rating for our Organic category as it uses USDA-certified coconut oil.

Why does JĀSÖN receive a middle rating for its Environmental Report?

The Hain Celestial Group has a recent Sustainability Report. Within the report, there are several future targets.

However, the report is quite vague and does not specify whether the targets relate to all brands owned by Hain Celestial. As a result, it receives a middle rating.

What can JĀSÖN do to improve its score? 

JĀSÖN’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of an assessment of multiple ethical criteria.

As it currently has a low score in the Ethical Toothpaste Sector, The Good Shopping Guide recommends that JĀSÖN get in touch and apply for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer JĀSÖN tips on how to improve its bottom scores, including its bottom rating for its Environmental Report.

Did you know that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo, showcasing to consumers that its products are both ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Toothpaste Sector have been awarded with our ethics and sustainability certification. If you would like some more information, contact us or complete a free initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating