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Ethical brand ratings and accreditation since 2001

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Jason’s Sourdough

How ethical is Jason’s Sourdough?

Jason’s Sourdough is a bread brand which has a good score on The Good Shopping Guide’s Ethical Bread Ratings Table. With a high GSG score, Jason’s Sourdough can be considered an ethical brand. Jason’s Sourdough hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Bread sector to follow Jason’s Sourdough’s example and adopt more ethical policies and practices.

What does Jason’s Sourdough do?

Jason’s Sourdough is a family business and its current Master Baker Jason Geary is the fourth generation at the company. The brand produces a range from basic rolls to various ‘ciabattin’ flavours. It is now owned by Aimia Foods.

In which areas does Jason’s Sourdough perform well?

We found no criticisms relating to GM, Palm Oil, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments therefore Jason’s Sourdough scores well across these criteria. Find out more about our ethical criteria.

What can Jason’s Sourdough do to improve its score?

The above benchmark score that Jason’s Sourdough is awarded on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria.

As Jason’s Sourdough already receives a top score in the Ethical Bread sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Jason’s Sourdough will be offered the use of The Good Shopping Guide Ethical Mark.

However we would encourage Jason’s Sourdough to gain some Organic certification in order to improve its score. If Jason’s Sourdough applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating