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Ethical brand ratings and accreditation since 2001

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Jose Cuervo

Is Jose Cuervo an ethical spirits brand?

Dating back to the 1750s, Jose Cuervo is one of the world’s most popular tequila brands.

However, Jose Cuervo receives a low score from The Good Shopping Guide and as a result, does not reach the minimum Ethical Benchmark within the Ethical Spirits sector.

Despite its below benchmark score, The Good Shopping Guide encourages Jose Cuervo to get in touch and apply for Ethical Accreditation. After receiving its application, we would be able to evaluate Jose Cuervo and give it some advice on how to improve its score.

Do you want to find out how Jose Cuervo ranks against other brands within the Ethical Spirits sector? Check out the Spirits Ethical Ratings Table. The Good Shopping Guide’s Ratings Table can help you to discover more about the criteria that a brand must meet to achieve reaching our minimum Ethical Benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and introduce more sustainable policies.

What categories does Jose Cuervo receive a top rating for?

Due to its lack of negative records, Jose Cuervo receives a top rating for our Animal Welfare, Fossil Fuels and Nuclear Power categories.

Does Jose Cuervo have an Environmental Report?

On its website, Jose Cuervo shares some brief information about the brand’s sustainability. However, there is not a lot of detail and a lack of targets. As a result, Jose Cuervo receives a bottom rating for our Environmental Report category.

What can Jose Cuervo do to improve its score?

Jose Cuervo’s below-benchmark score on The Good Shopping Guide’s Spirits Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

To see its score improve on the Spirits Ethical Ratings Table, we recommend that Jose Cuervo contact us and apply for Ethical Accreditation. By applying, Jose Cuervo would receive some advice on how to boost its bottom scores and become a more ethical spirits brand.

Did you know that your Spirits brand could benefit from Ethical Accreditation? Our certified brands can proudly display our logo which demonstrates to consumers that shopping with its company is an ethical decision. Have a look at our Ratings Tables to see which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or complete a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating