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Ethical brand ratings and accreditation since 2001

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Is Kenco an ethical coffee brand?

Founded in 1923, Kenco is a British instant coffee brand owned by JAB Holding Company. Kenco sells a variety of products such as instant granulated coffee, Tassimo coffee pods and coffee sachets.

Unfortunately, Kenco places low down on The Good Shopping Guide’s Ethical Coffee Ratings Table due to its poor score and therefore cannot be classed as an ethical brand.

If Kenco were to make some key improvements to its brand, it could apply for Ethical Accreditation. By applying for Ethical Accreditation, The Good Shopping Guide could then provide Kenco with recommendations on how to make improvements to reach our minimum benchmark, and ultimately become a more ethical, consumer-friendly brand.

The Ethical Coffee Ratings Table shows how Kenco scores against other brands and can help you to learn more about what criteria needs to be met to be classed as an Ethical Coffee brand. By improving upon its rating, Kenco would appear to be a more reliable brand, as many consumers seek products and services that are more ethical.

What does Kenco score well for?

Kenco scores well for its Environmental Report. JDE Peets, JAB Holding Company’s parent company shares its sustainability programme on its website. This programme shows the brand’s sustainability targets for future years. Its priorities include Responsible Sourcing, Sustainable Packaging and Climate Action.

Is Kenco an Organic coffee brand?

Kenco unfortunately receives a bottom score for our Organic and Fairtrade categories. In order for a brand to receive a top rating in the Organic category, one or more of its products has to be approved by an independent organic certification body. We encourage Kenco to seek out certification from a trusted authority, such as the Soil Association.

What does Kenco receive a bottom score for?

Kenco receives a bottom score from The Good Shopping Guide for Animal Welfare as its parent company JAB Holding Co also owns Coty, a cosmetics brand which tests its products on animals. Consumers wishing to protect all animals may want to avoid investing in a company that ultimately tests on living things. Coty owns a huge number of the world’s make up brands, including Rimmel and Kylie Cosmetics. See our Ethical Make Up Ratings Table for more information about Coty’s animal testing.

What would help Kenco to improve its score? 

Kenco’s score on the Ethical Coffee Ratings Table is the result of The Good Shopping Guide’s calculation of multiple ethical criteria. In order to reach our minimum ethical benchmark and see its place on our table improve, Kenco has to improve upon a couple of issues. This includes working on its Animal Welfare, Fairtrade and Organic ratings.

If Kenco were to work on these bottom ratings, it could apply for Ethical Accreditation. In doing so, Kenco could see itself becoming one of The Good Shopping Guide’s top brands within the Ethical Coffee sector.

Do you own or work for an ethical coffee brand? Perhaps you roast, farm or sell single-origin beans or grounds, or have a strong traceability policy back to your suppliers? Perhaps you only use Fairtrade beans, organic beans, and truly care about serving quality coffee at all instances in the supply chain. Get in touch or fill out our super quick initial assessment form to get the process started.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating