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Ethical brand ratings and accreditation since 2001

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How ethical is Kenwood?

Kenwood is an appliance brand which began selling a toaster invented by Kenneth Wood in 1947. The brand launched its famous Kenwood Chef Kitchen machine 3 years later. De’Longhi bought the Kenwood brand in 2001.

Kenwood has been given a below-benchmark score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Kenwood make progress in future.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Kenwood perform poorly?

Braun is given a bottom score for its Environmental Report, as parent company De’Longhi does have a Sustainability Report 2021 but it does not contain any targets.

Braun gets a middle rating for its Code of Conduct, as it does have a ‘dealing with suppliers’ section but the information relating to child labour is vague, and there are a number of issues left unaddressed. Find out more about how we rate by exploring our ethical criteria.


In which areas does Kenwood score well for its ethics?


We found no criticisms of Kenwood relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Human Rights, Armaments or Political Donations, so it scores well for these criteria.

How can Kenwood improve its ethical rating?

The below-benchmark score that Kenwood is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Kenwood has some issues to resolve including its poor Environmental Report.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating