KitchenAid

How ethical is KitchenAid?

KitchenAid is an American appliance brand which is owned by Whirlpool Corporation and was founded in 1919 to produce stand mixers.

KitchenAid has been given a below-benchmark score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table. Although it has not yet met our ethical benchmark, we hope to see KitchenAid make progress in future.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does KitchenAid perform poorly?

KitchenAid is given a bottom rating for Political Donations as parent company, Whirlpool Corporation, donated an amount higher than our minimum threshold in recent election cycles. Find out more about how we rate by exploring our ethical criteria.

In which areas does KitchenAid score well for its ethics?

KitchenAid is given a top score for its Environmental Report and Code of Conduct, as Whirlpool has a Sustainability Report 2021 with targets including Net Zero and evidence of progress, and a robust Code of Conduct.

We found no criticisms of KitchenAid relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Human Rights, or Armaments, so it scores well for these criteria.

How can KitchenAid improve its ethical rating?

The below-benchmark score that KitchenAid is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, KitchenAid has some issues to resolve including its high level of Political Donations.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.