Krups

How ethical is Krups?

Krups is an appliance brand which was founded in Germany in 1846 to manufacture precision scales and industrial balances and is now a leading maker of domestic appliances.

Krups has achieved an acceptable score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Krups perform well?

Krups performs well for most of our criteria, especially those relating to its Environmental Report and Code of Conduct. Parent company, Groupe SEB, has a Sustainable Development Strategy including plenty of targets, and a charter with specific rules relating to child labour and working hours.

The above benchmark score that Krups is awarded on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Krups do to improve its ethical score?

Krups is encouraged to apply for Ethical Accreditation. If successful in its application, Krups would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.