Krups

How ethical is Krups?

Krups is an appliance brand which was founded in Germany in 1846 to manufacture precision scales and industrial balances and is now a leading maker of domestic appliances. Krups has achieved a low score on The GOOD Shopping Guide’s Ethical Kitchen Appliances Ratings Table and is therefore not eligible for Ethical Accreditation.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Krups perform well?

Krups performs well in our Environmental Report category, as its parent company, Groupe SEB, publishes clear information on its sustainability targets and initiatives.

The above benchmark score that Krups is awarded on The GOOD Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

In which areas does Krups perform poorly?

Unfortunately, Krups receives a bottom rating for Packaging, as we could not find evidence that the company has introduced sustainable packaging options.

What can Krups do to improve its ethical score?

Krups is encouraged to strengthen its ethical credentials by improving in the Packaging, Irresponsible Marketing, and Other Criticisms categories.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.