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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Lavera?

Lavera is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table.

With a high GSG score, Lavera can be considered an ethical brand. Lavera hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Shampoo & Conditioner sector to follow Lavera’s example and adopt more ethical policies and practices.

What does Lavera do?

Lavera is a personal care brand with ranges including hair care and sun protection, which was founded in the 1980s.

In which areas does Lavera perform well?

Lavera performs well for Organic as it has products certified by NATRUE, and for our Vegetarian criteria as some of its products are certified by The Vegan Society.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Animal Welfare, Political Donations, Armaments or Irresponsible Marketing, therefore Lavera scores well for these criteria. Find out more about our ethical criteria.

What can Lavera do to improve its score?

The above benchmark score that Lavera is awarded on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

As Lavera already receives a top score in the Ethical Shampoo & Conditioner sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Lavera will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Lavera to add some more detail to its Environmental Report in order to improve its score. If Lavera applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating