Lavera

How ethical is Lavera?

Lavera, a skincare, hair care and make-up brand owned by Laverana GmbH & Co. KG, is one of The Good Shopping Guide’s well-rated ethical brands. The brand receives an excellent Good Shopping Guide ethical score in our Ethical Skincare Ratings Table and therefore passes our ethical benchmark as a good ethical brand. 

We encourage other companies in the Skincare sector to follow Lavera’s example and adopt more ethical policies and practices.

In what areas does Lavera perform well?

Lavera performs well across all categories of our research, receiving good scores across our criteria for the Environment, Animals, and People. In particular, Lavera scores well for its dedication to creating environmental policies and initiatives.

Lavera’s key achievements include a ‘Reforestation’ project; reforesting trees in Germany to prevent water shortages, mitigate extreme weather and keep pests under control. The skincare industry is responsible for much environmental damage to trees and forests, through the use of palm oil, and so Lavera’s efforts to alleviate this are commendable. 

Lavera also funds water purification projects in Kenya, Uganda and Malawi, places where clean water is not always readily available. Using simple and effective water purification technologies in South East Africa also reduces both carbon emissions, and the need to cut down wood, ordinarily used in the process of boiling and purifying water. Their website also lists goals of attaining 5% energy savings and 100% green electricity. For this, Lavera also gets top scores for our environmental criteria.

To achieve our Ethical Accreditation Award, Lavera could publish a GMO statement, so customers are informed about the ingredients and how they were grown. It should be noted that many of Lavera’s products are certified- Organic, and so GM ingredients are unlikely to be found here.

To find out more about Lavera, see its website.