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Ethical brand ratings and accreditation since 2001

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Life Water

Is Life Water an ethical bottled water brand?

Life Water is a small UK brand which sells canned water. It is owned by Life UK Ltd. Life Water has an above benchmark score and as a result, is one of Good Shopping Guide’s top rated Ethical Bottled Water brands. As it is an above benchmark brand, Life water could apply for Ethical Accreditation. The Good Shopping Guide will offer it a detailed assessment and some recommendations before awarding it with our logo.

The Ethical Bottled Water Ratings Table shows where Life Water ranks against other brands within the Ethical Bottled Water sector. It can help you to find out more about the criteria that a brand needs to meet to reach our minimum ethical benchmark. The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and apply for Ethical Accreditation.

What does Life Water receive a top score for?

Life Water receives a top score under The Good Shopping Guide’s Environmental Report category. Life Water sells sustainable products such as water packaged in aluminium cans which they refer to as the ‘zero plastic solution.’ Life Water places emphasis on the environmental benefits of using aluminium cans on its website.

What can Life Water do to improve its score? 

Life Water’s score within The Good Shopping Guide’s Ethical Bottled Water sector is the result of a calculation of multiple ethical criteria. As it is already an above benchmark brand, we would encourage Life Water to apply for Ethical Accreditation. By doing so, The Good Shopping Guide could offer it our logo which would encourage consumers to shop with Life Water as a recognisably ethical brand.

However, we would also like to see Life Water improve upon its bottom score for Organic, this could see its position rise on the Ethical Bottled Water Ratings Table. Your bottled water brand might benefit from Ethical Accreditation. To find out which other brands have earned this ethics and sustainability certification, visit our Ratings Tables. To learn more, contact us or complete a form for a rapid first assessment.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating