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Ethical brand ratings and accreditation since 2001

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Little Greene

How ethical is Little Greene?

Little Greene is an independent British paint manufacturer which is named after a hamlet near Manchester, UK, where a pigment company (The Little Greene Dye Works) operated in the 18th Century.

Little Greene has achieved an acceptable score on The Good Shopping Guide’s Ethical Paint Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Little Greene perform well?

Little Greene performs well across most of our criteria, but we were particularly impressed with the brand’s Animal Welfare policy. The brand gets a middle score for our Environmental Report and Toxic Chemicals Policy criteria.

The above benchmark score that Little Greene is awarded on The Good Shopping Guide’s Ethical Paint Ratings Table is the result of an evaluation of multiple ethical criteria.


What can Little Greene do to improve its ethical score?

Little Greene is encouraged to apply for Ethical Accreditation. If successful in its application, Little Greene would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To further increase its score, Little Greene could add some more detail to its Environmental Report.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating