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Ethical brand ratings and accreditation since 2001

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Little Moons

How ethical is Little Moons?

Little Moons is an Ice Cream brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Ice Cream Ratings Table.

Although Little Moons has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Little Moons if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ice Cream sector and see how other brands score in our Ethical Ice Cream Ratings Table.

What does Little Moons do?

Little Moons was created by siblings whose parents were bakers, initially for restaurants in London but now available in supermarkets countrywide.

In which areas does Little Moons perform poorly?

Despite Little Moons’ progress, there is still room for improvement. Little Moons was marked down under our criteria for Organic and Vegetarian due to a lack of certification. It does not have a statement regarding GMOs so receives a middle rating for this criterion.

Little Moons does have a page on its site about Sustainability & Values but this is not greatly detailed so the brand also receives a middle rating for Environmental Report. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Little Moons’ record

We did not find any past criticisms of Little Moons.

In which areas does Little Moons score well for its ethics?

Little Moons scores well for Nuclear, Fossil Fuels, Animal Welfare, Political Donations and Armaments due to a lack of criticisms across these criteria.

How can Little Moons improve its ethical rating?

The below-benchmark score that Little Moons is awarded with on The Good Shopping Guide’s Ethical Ice Cream Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Little Moons has some issues to resolve, including its lack of certification for Organic and Vegetarian products.


If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Little Moons some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating