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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Little Soap Company

How ethical is Little Soap Company?

Little Soap Company is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, Little Soap Company can be considered an ethical brand. Little Soap Company hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow Little Soap Company’s  example and adopt more ethical policies and practices.

What does Little Soap Company do?

Little Soap Company was conceived by Emma Heathcote-James in 2008 with a mission to reduce the number of chemicals and synthetics in personal care products.

In which areas does Little Soap Company perform well?

Little Soap Company performs well for its Environmental Report which contains lots of information for a small company, on topics including sustainability and palm oil sourcing. The brand also gets a top score for Vegetarian as it has products certified by The Vegan Society, and Animal Welfare as it is CFI approved.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Little Soap Company scores well for these criteria. On top of this, Little Soap Company has been awarded a top rating in our Ethical Innovator criterion due to its clear ethos. Find out more about our ethical criteria.

What can Little Soap Company do to improve its score?

The above benchmark score that Little Soap Company is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As Little Soap Company already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Little Soap Company will be offered the use of The Good Shopping Guide ethical mark.

However we would encourage Little Soap Company to gain Organic certification, for which it currently receives a bottom rating, in order to improve its score for this criteria. If Little Soap Company applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating